High Potential – and Good Taste:

Industry experts see great potential in the Iranian textile market. The economy picked up as sanctions were eased and the demand for appealing branded products from over the world is enormous. In this promising environment a pioneering spirit can prove a valuable investment. We will be pleased to support you in this endeavour with our longstanding international expertise. Check in for the grand premiere of Lifestyle Iran!

Over the past few years Iran has developed into a promising environment for the international fashion and lifestyle industries. Here just some compelling reasons for a market presence:

The International Fashion, Shoes and Accessories Trade Show Shiraz will run for the first time from 05 to 08 December 2018 at the Fars International Permanent Fairground in Shiraz.

Leverage Lifestyle Iran as a Perfect Platform

Lifestyle Iran is the ideal platform to position themselves in this high-potential market environment. The exhibitors that take part in the premiere will enjoy many benefits:

Modern Setting in a Megacity: The environment is also extremely attractive: with some 1.7 million inhabitants Shiraz is one of the biggest cities in Iran and considered the business metropolis in southern Iran. Lifestyle Iran will be held at the Fars International Permanent Fairground.

Download the flyer Lifestyle Iran 2018

Do not miss the chance to place your brands in this high-potential market environment and make the most of the energy at our new trade fair, from the beginning onwards. In case of any questions, please contact us. We look forward to welcoming you as our exhibitor at Lifestyle Iran 2018.

With kind regards

Miriam Schellkes
Senior Project Manager
Messe Düsseldorf GmbH
phone: +49(0)211/45 60 – 7733
SchellkesM@messe-duesseldorf.de

Christian Kasch
International Sales Agent
IGEDO COMPANY
phone: +49(0)211/43 96 – 444
Lifestyle-Iran@igedo.com

Italian Fashion@CPM

 You can find more information at the russion language version.

Logo Men in OLYMPWe would like to introduce you to the brand OLYMP from Germany. Here you can find a description of the new collection.

OLYMP – BE READY for changes, innovations and happy moments. These are the attitudes for an eventful style development in spring 2018. Innovation labs are occupied with ideas for modern life in order to develop new options and visions.

Men in Olymp

Men in Olymp, Image: Olymp

The colour themes in detail: – GELATO; – THE BLUE ROOM; – INNOVATION LAB; – SECRET GARDEN

Floral prints are the key theme, supplemented by ironic all-over prints with butterflies, sharks or sports cars and by prints in selected areas, such as Road Trip, Floral Jungle and Beach View, or Mandala prints. Checks continue to gain in importance, as mini-checks, modern business checks or multi-coloured casual checks.

Summer “melanges” are new, also in classic areas. According to the “Athleisure” trend, a new, and even more stretchy and smarter woven fabric with Spandex has been developed for the super slim OLYMP No. Six line.

A new round of the development of the exhibition CPM – Collection Premiere Moscow will be a special project, CPM MY COUNTRY in Autumn 2017. The organizers decided to launch this new segment after a number of visits to various regions of Russia and countries such as Belarus, Ukraine, Kazakhstan, Azerbaijan, Latvia, etc. In the result of business communication with local representatives of fashion industry it became obvious that there is a need to support small regional companies aimed at further joint growth and development.

CPM MY COUNTRY 2017 Shi Shi (left) and Olga Miklina (right)

CPM MY COUNTRY 2017 Shi Shi (left) and Olga Miklina (right)

The CPM has been the leading business platform for the fashion industry of Eastern Europe for the past 15 years. The project CPM MY COUNTRY will help new companies to exhibit successfully. According to the concept of the project, every season 5 of best design brands from a certain region will be selected for the participation in the CPM MY COUNTRY. Each exhibitor will be able to fully present models of new collections on equipment and mannequins at the joint stand.

CPM MY COUNTRY Alexey Pavlov (left) and Mashkara (right)

CPM MY COUNTRY Alexey Pavlov (left) and Mashkara (right)

The Nizhny Novgorod region was chosen as the debut participant of the porject CPM MY COUNTRY. The fashion industry in this city has been rapidly growing since last year. Certainly It generates interest among local media and consumers. The Union of Designers of Russia in Nizhny Novgorod, Sobaka.NN and iVolga will become partners of CPM during this project. The Fashion director of CPM Alexander Radermacher selected for the debut season of the project the following brands: TheClou, Mashkara, SHI SHI, YALLO, Alexey Pavlov. The CPM MY COUNTRY stand will be located in the Lower Level Gallery near the organizers’ office and the new Fashion-Jungle Lounge.