Asma hussain established her label in 1994 in Lucknow, India. She established yuwa in 1995 & Asma Hussain Fashon house in 1996 & has showcased her designs in Dubai, Manchester, New York & Washington.
Her shows have been part of FTV, star world, BBC, zee and Sahara TV. She’s renowned for reviving traditional crafts of Awadh & has won several prestigious awards. Her strength is the innovative use of Chikan, Zardozi, Muqaish & Tukdi work of Lucknow. She uses hand-woven fabrics from Varanasi, the designs of which are also developed by her. She’s known for reviving fabrics like Jamdani, Kimkhwaab.