Prime fashion centrally staged, high-quality, avantgarde luxury for discerning customers. Different collections are presented at the Prime hall. Here trade buyers will find a sophisticated, international mix of design-oriented labels.
CPM prime has become a successful part of CPM Moscow. For many providers, this segment is a stepping stone in the Russian market to clearly define their position from other brands.
The collections are in the main focus, supported by a clean and uniform stand construction. Due to the unifying concept stand in hall, the focus of the visitor’s attention is forced to the collections of the brands. It is pleasantly to overlook the hall and to get a good impression of the special brands combined with the right neighborhood and the perfect environment for the exhibitors.
Prime represents high-quality materials, select fabrics and elegance. Labels showcase Prime fashion in an accomplished, stylish manner. This is fashion, this is Prime. The wide and varied segment on CPM is in demand and presents many labels.
Quality and fashionable collections far away from the mainstream. Collections with an unmistakable style. CPM prime is for buyers an ordering platform which is designed as a source of inspiration supplying with a plethora of unique brands.
CPM prime also promotes the Russian designers inside the Designerpool. For years the Designerpool has served as a symbolic bridge between Europe and Russia. It is a sign of CPM, which takes the form of sponsoring for young Russian designers helping them ‘get a foot in the door’ of the fashion industry.