ISHU - CPM Moscow

Introducing ISHU, the first technology inspired fashion brand. ISHU provides people with simple solutions through technology and innovative fashion. Filling in an ever growing gap in a fashion conscious and technology hungry society. After years of creative development, ISHU launched its first commercially available product-innovation, the anti-flash scarf aka the ‘Anti-Paparazzi Scarf’. It was a instant hit with numerous celebrities and influencers around the world. The anti-flash scarf gained instant recognition globally through major fashion and technology publications + going viral numerous times in different regions through social media. Due to its success, ISHU has launched a full clothing collection inspired by its first anti-flash product. By infusing garments with technology, ISHU aims to transform the way we wear and use clothes!

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