STAYCOLD Apparel brand is an extraordinary and unique brand that produces clothes inspired by tattoo designs. The brand that has achieved success in Europe is expanding to Russia with the distributorship of BYSELECT.

“Stay Cold” (staying cold) to distance yourself from the opinions and expectations of others so you’ll be able to achieve the freedom, to go your own way, live true to your own values and become yourself, no matter what!

Its your life and you set the rules!

Make the best out of it ….

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