YOJO is an independent design studio, hence, contemporary fashion label conceived in London and sustainably handmade in Italy. Through founder and designer Joe Sorrentino’s interest in art, designs and cultural diversity, YOJO employs a multidisciplinary approach to create elegant and iconic fashion accessories.
The YOJO hallmark is defined by the experimental use of unexploited materials that – manipulated and altered by the precious hands of Italian artists – redefine the concept of the object itself with the mission to explore the intersections between fashion and interior design.
The first style expression of the brand has been defined by the experimental use of ceramics – a completely eco-friendly material that for millennia has drawn the attention of designers and creatives alike across a wide variety of industries, but fashion.
With OXYMORON F/W18, the label has also embraced modularity and waste reduction to provide clients with effortless tailor-made accessories allowing freedom of choice, custom aesthetics and peace of mind during one’s evolution towards conscious awareness.
More information: https://yojolimited.com/