CPM: development in a changing market - CPM Moscow

CPM: development in a changing market

[ 7. September 2022 ]

On September 02, the 38th CPM – Collection Premiére Moscow exhibition, the largest b2b fashion industry platform in Russia and Central Asia, which has existed since 2003, ended. The organizers from the EXPO FUSION company summed up the results of the last session of orders for spring-summer 2023.

The exposition of 500 brands representing 18 countries was visited by 16,000 specialists – retailers, employees of service companies, manufacturers of clothing and accessories, market analysts and journalists from most regions of the Russian Federation, as well as Belarus, Kazakhstan, Uzbekistan and Kyrgyzstan.

Confirming its international status, the CPM exhibition presented an exposition of fashion brands from Turkey, Italy, France, China, as well as European and Latin American countries, mainly presented by Russian sales agents and multi-brand showrooms operating in Moscow.

Thomas Stenzel, General Director of the CPM exhibition organizer – EXPO FUSION LLC: “From the first day, the exhibition took a very good start, many participants spoke about successful deels and a large number of written orders from regular as well as new partners. We are proud that CPM continues to be the number one platform for business communication in the fashion industry!”

As expected, structural changes in all b2b and b2c communication channels have made the exhibition a key meeting place for all players – from garment suppliers and finished product manufacturers to retailers, analysts, and service specialists. An important and really working platform for business dialogue has become the International Forum of Innovations and Technologies of Fashion Retail RFRF – Russian Fashion Retail Forum, which is the official CPM business program.

An important component of the last exhibition was the topic of state support for Russian clothing manufacturers and retailers. Current channels of interaction with government agencies and successful cases were discussed by representatives of the Russian Ministry of Industry and Trade, the Russian Export Center, the Agency for Creative Industries and the Moscow Innovation Cluster – as part of the RFRF forum on August 31.

For the first time at CPM, the stand “Point of Fashion Industry” was working, presenting the actual opportunities for interaction between participants in the fashion industry and the Ministry of Industry and Trade of Russia. In addition, thanks to the support of “My Business” centers and divisions of the Russian Export Center, the exhibition was attended by manufacturers from a number of regions, including the Tver, Kirov, Voronezh, Kaluga, Khabarovsk, and Krasnodar regions.

Nikolai Yartsev, director of the CPM exhibition project: “Last season, the CPM exhibition brought together more than 500 brands from 18 countries, as well as 16,000 retailers who gathered at Expocentre to form orders for the next season. We are seeing active changes in the fashion market and are trying to support those. For example, there were 42 CPM Brand Corner booths with small brands, as well as CPM Fashion Connect and the Contract Exchange, launched to help exhibitors and guests find new employees and partners”.

An important role in the development of CPM is played by the specialized exhibition of the lingerie industry – dreams by CPM body & beach. Last season brought together 40 brands of fashion lingerie, swimwear, beach and home wear, as well as lines for yoga and active sports. Many collections were presented not only at the stands, but also as part of the dreams selected show podium program. For exhibitors there was also an expert lecture hall dreams dialogue, organized with the support of Retail.ru, Fashion Consulting Group and LingerieBusiness.ru.

Also, within the framework of the CPM exhibition, pavilion 1 hosted the exhibition project Euro Shoes @CPM, the largest international wholesale platform for manufacturers of shoes, bags and accessories in Russia and the EAEU countries. Last season, the geography of exhibitors significantly expanded, among the new participants were companies from India, Iran, as well as the UZCHARMSANOAT Association of leather, footwear and fur enterprises of the Republic of Uzbekistan.

The stars of the cinema, tv and music scene traditionally couldn’t miss the CPM. Ekaterina Odintsova, Irina Khakamada, Igor Gulyaev, Konstantin Andrikopulos, Alexander Belonogov, Ekaterina Drobysh, Fedor Gamaleya, Evgeny Tikhonovich (RBC Style), Marina Demchenko (Fashion Collection) and Yurate Gurauskaite (U Magazine), as well as many others.

The upcoming 39th season of the CPM – Collection Premiére Moscow exhibition at the Moscow Expocentre Fairgrounds will take place from February 20 to 23, 2023. Exhibitors will present their autumn-winter 2023/24 collections.

You can follow the news of CPM and dreams by CPM projects on the official websites and social networks:

CPM: cpm-moscow.ru / telegram / youtube / vk

dreams by CPM: dreams-moscow.ru / telegram / youtube / vk