CPM: development in a changing market

On September 02, the 38th CPM – Collection Premiére Moscow exhibition, the largest b2b fashion industry platform in Russia and Central Asia, which has existed since 2003, ended. The organizers from the EXPO FUSION company summed up the results of the last session of orders for spring-summer 2023.

The exposition of 500 brands representing 18 countries was visited by 16,000 specialists – retailers, employees of service companies, manufacturers of clothing and accessories, market analysts and journalists from most regions of the Russian Federation, as well as Belarus, Kazakhstan, Uzbekistan and Kyrgyzstan.

Confirming its international status, the CPM exhibition presented an exposition of fashion brands from Turkey, Italy, France, China, as well as European and Latin American countries, mainly presented by Russian sales agents and multi-brand showrooms operating in Moscow.

As expected, structural changes in all b2b and b2c communication channels have made the exhibition a key meeting place for all players – from garment suppliers and finished product manufacturers to retailers, analysts, and service specialists. An important and really working platform for business dialogue has become the International Forum of Innovations and Technologies of Fashion Retail RFRF – Russian Fashion Retail Forum, which is the official CPM business program.

An important component of the last exhibition was the topic of state support for Russian clothing manufacturers and retailers. Current channels of interaction with government agencies and successful cases were discussed by representatives of the Russian Ministry of Industry and Trade, the Russian Export Center, the Agency for Creative Industries and the Moscow Innovation Cluster – as part of the RFRF forum on August 31.

For the first time at CPM, the stand “Point of Fashion Industry” was working, presenting the actual opportunities for interaction between participants in the fashion industry and the Ministry of Industry and Trade of Russia. In addition, thanks to the support of “My Business” centers and divisions of the Russian Export Center, the exhibition was attended by manufacturers from a number of regions, including the Tver, Kirov, Voronezh, Kaluga, Khabarovsk, and Krasnodar regions.

An important role in the development of CPM is played by the specialized exhibition of the lingerie industry – dreams by CPM body & beach. Last season brought together 40 brands of fashion lingerie, swimwear, beach and home wear, as well as lines for yoga and active sports. Many collections were presented not only at the stands, but also as part of the dreams selected show podium program. For exhibitors there was also an expert lecture hall dreams dialogue, organized with the support of Retail.ru, Fashion Consulting Group and LingerieBusiness.ru.

Also, within the framework of the CPM exhibition, pavilion 1 hosted the exhibition project Euro Shoes @CPM, the largest international wholesale platform for manufacturers of shoes, bags and accessories in Russia and the EAEU countries. Last season, the geography of exhibitors significantly expanded, among the new participants were companies from India, Iran, as well as the UZCHARMSANOAT Association of leather, footwear and fur enterprises of the Republic of Uzbekistan.

The stars of the cinema, tv and music scene traditionally couldn’t miss the CPM. Ekaterina Odintsova, Irina Khakamada, Igor Gulyaev, Konstantin Andrikopulos, Alexander Belonogov, Ekaterina Drobysh, Fedor Gamaleya, Evgeny Tikhonovich (RBC Style), Marina Demchenko (Fashion Collection) and Yurate Gurauskaite (U Magazine), as well as many others.