THE 44TH CPM EXHIBITION TOOK PLACE IN MOSCOW

For 22 years, the exhibition platform CPM – Collection Première Moscow has remained the flagship business event of the Fashion industry in Russia and Central Asia, bringing together twice a year hundreds of participating brands and tens of thousands of retailers and other market players. The key function of the project unchanged – it is establishing business connections, exchanging expertise and writing pre-orders.

The 44th season of the exhibition on the main podium was opened on September 2 by fashion expert, TV and radio host Vladislav Lisovets, who particularly noted the complexity of the buyers’ work in selecting collections for orders from such a wide variety – CPM guests were presented with 900 collections of women’s, men’s and kid’s clothing, lingerie and accessories for the Spring-Summer 2026 from 23 countries. Manufacturers from Russia, Italy, Turkiye, China, India, Kyrgyzstan and other countries took part in the exposition. Many Russian regions, including Arkhangelsk, Vladimir, Kaluga, Ryazan, Tambov, Tver, Krasnodar, Kazan regions, St. Petersburg and Moscow, took part with collective designer’s stands.

The special guest of the opening ceremony was accompanied by many media personalities from the world of fashion, TV, film and music industries: Lina Dembikova, Alisa Bokha (Monochrome), Evgeny Tikhonovich (RBK Style), Tatyana Maksimova (Voice Shopping), Ilya Bulychev (BLCV), Renata Kharkova, Vasilisa Gamaleya-Gusarova, Anna Ivanova (ANNAIVANOVA), Yulia Shinkareva (SHI-SHI), Olesya Sudzilovskaya, Irina Bezrukova, Evelina Bledans, Inna Zhirkova, Irina Lachina, Larisa Dolina and others.

The Russian Fashion Retail Forum brought together over 200 top speakers from the Fashion industry, many of whom noted that the discussions had moved to a more strategic level, which was extremely timely given the rapidly changing market landscape. A distinctive feature of the forum was the 50% of debutantes, including important market players outside the Fashion perimeter: executive search agencies The Edgers and B.lab, Ozon Bank and MTS, Skolkovo Moscow School of Management and ASI, Magnit Market and Pioneer Group. During strategic public-talks, listeners had the opportunity to check in with analysts from Fashion Consulting Group and RBC Market Research, learn about key trends from global leaders Carlin Creative Trend Bureau (France), FutureSnoops (USA) and Trendsite (UK), update their legal-knowledge together with CRPT (Chestny Znak marking system) and the RAFI Association, and also take a look at the structured future in alliance with Beinopen.

Important parts of the exposition were the dreams by CPM project, presenting lingerie, home and fitness clothing, beachwear and fashion erotica with 70 brands from 7 countries; the CPM shop & retail solutions section with a selection of manufacturers of retail equipment, technologies and packaging for stores, as well as services – from logistics and finance to design and aromatization – with the support of partners DELAI MAGAZIN, JIAYE LABEL and Third Sense, and with an exposition by Ozon Bank, Torgkomplekt, Trygone, Retaility and many others; the CPM kids segment – with collections of kid’s and teenage fashion and the business lounge Mult Lounge in cooperation with ‘0+ Media’ for meetings of players of the kid’s retail and licensed products market.

In cooperation with the creative bureau Real Profit Group, CPM trends trend areas were created, interpreting key tendencies using collections of exhibition participants. Based on the forecast of the British trend bureau WGSN x Coloro, the creative team selected the key colors of 2026, visualizing such fashion segments as men’s, women’s, kid’s, beachwear, home, business and young fashion. The project partners were Caterina Group & 5Donna, Torgkomplekt and Design Studio Maneken.

The real highlight of the event, as usual, were the CPM fashion stage shows. The schedule was opened by the show of the St. Petersburg brand KISSELENKO. More than 30 companies and brands took part in the multibranded catwalk presentations – such as UNKE, TRUVOR, 139DEC, COSITA LINDA, DISPACCI, HARLER, HOOPS, JANTZEN, KAZARIAN, VIRA PLOTNIKOVA, SHEDO, SOCRAT, T-WEAR, VIAJAR A COLOMBIA, designers from Tver and Chinese exhibitors. Separate shows were held by BUSINESS LINE, CHARMY WHITE, VALEGE, CATERINA GROUP & 5DONNA.

On September 4, the organizers presented the annual award in the field of design concepts for retail spaces CPM shop & retail solutions awards and special awards to student architects CPM shop & retail young in collaboration with partners VMC Retail, VIRTU, PROfashion Publishing House, Design Studio Maneken, School-studio of shop window design, Electronic Money, Fashion Consulting Group, VM Guru, Torgkomplekt, VM Capsule, Tochka Opory, Weshine Label, K&P Agency.

The upcoming 45th season of the CPM – Collection Premiere Moscow International exhibition will be held at the International Exhibition Center “Crocus Expo” in Moscow from 17 to 20 February 2026. Russian and international brands of clothing, underwear and accessories will present their Fall-Winter 2026/27 collections.