CPM shop & retail solutions awards ― an award in the field of window dressing, retail spaces, as well as the display of Non–food segment products, the purpose of which is to unite and identify the most authentic and promising solutions.
➤ Also, as part of the Award, a special shop & retail young event is being held with the support of VIRTU – a competition for young designers and architects.
To stand out from the competitors, to demonstrate substantive thematic solutions to a wide audience of visitors and participants of the exhibition and partner media resources is a serious opportunity provided by participation in the award.
Within the framework of the award, finalists will be determined who can count on professional evaluation of their projects by expert jury members.
➤ The winners will receive a diploma and the right to use the awards for promotional purposes, as well as prizes from partners, organizers and the jury of the CPM shop & retail solutions awards.
WHO CAN TAKE PART
at CPM shop & retail solutions awards 2025
- Representatives of shops and fashion retail chains.
- Specialists of design companies and design bureaus.
- University students and graduates of professional courses.
- Shop window decorators, independent graphic designers, merchandisers.
Nominations:
- The best shop window
- The best fitting area in the store
- The best design concept of the store (sketch)
- The best realized store concept with an area of up to 150 sq. m. m in the mass market segment
- The best realized store concept with an area of more than 150 sq. m. m in the mass market segment
- The best realized store concept with an area of up to 150 sq. m. m in the middle segment
- The best realized store concept with an area of more than 150 sq. m. m in the middle segment
- The best realized store concept with an area of up to 150 sq. m. m in the premium segment
- The best realized store concept with an area of more than 150 sq. m. m in the premium segment
- The best pop-up store
Notes:
- The materials of the winners of the CPM shop & retail solutions awards 2024 are not accepted for participation.
- Concepts (sketches) and realized projects that have been created or implemented in the CIS countries since 2024 are allowed as competitive works.
- All projects submitted for the award are copyright property and are not subject to publication on any resources without the written consent of the authors.
- Participation in the award is completely free and does not require monetary contributions.
Application requirements:
- Completed mandatory questions in the application form.
- 3-5 photo files or sketches of the project (file format: jpg, pdf. Size: not less than 1 MB and not more than 15 MB, horizontal orientation).
WHO CAN TAKE PART
at shop & retail young with the support of VIRTU
- Students (bachelor’s and master’s degrees) and graduate students of architectural and design universities.
- Young specialists in this field are up to 25 years old.
Nominations:
- The best store design concept (shop&retail young).
- The best showcase design of a fashion store (shop&retail young).
Application requirements:
- Completed mandatory questions in the application form.
- A single presentation in PDF format.
REGULATIONS
from February 19 to August 12, 2025
ACCEPTANCE OF APPLICATIONS
from 13 to 18 August, 2025
JURY EVALUATION AND VOTING
Based on the voting results of the expert council members, 2 finalists in each nomination with the highest number of votes will be determined. Subsequently, they will be admitted to the final of the award at the CPM exhibition.
from 19 to 27 August, 2025
ANNOUNCEMENT OF THE LIST OF FINALISTS
August 19, 2025
Online presentations of the finalists' works for the jury members
September 4, 2025 at 15.00
AWARD FINAL AT CPM EXHIBITION at Fashion Show Hall
The winner in each nomination is the participant with the highest number of votes.
jury members
- Experts and analysts of merchandising and window dressing agencies.
- Experts of retail design companies.
Marina Polkovnikova
Founder of the international company WMC Retail. Expert in merchandising and retail design
Natalia Chinenova
Chief Business Technology consultant in retail Fashion Consulting Group. Leading expert in the areas of “Franchising” and “Distribution”
Dmitry Chidirov
Director of the integrator of digital&IT technologies for retail and brands “Electronic Money”
Olga Bolkunova
Founder of RETAIL DESIGN STUDIO and Showcase Design School
Anna Balandina
Expert practitioner in visual merchandising and store design. Founder of the visual communications agency VM Guru International, co-owner of the shop window decor VM Guru
Marina Boyko
Head of Architecture and Design at Channel Russia / CIS
Maria Uvarova
Co-founder of the company “Tochka Opori”, an expert in lighting solutions in retail
Karina Shilkina
Founder of the international school of visual merchandising VM CAPSULE,
An expert in store opening and retail design
Vladimir Itkin
President of VERTU (Development and production of individual retail equipment and POSm for retail and brands)
Ivan Kopylov
Founder of the creative solutions community @fcdprtment, ex-Head of the Creative Department of DLT
Dina Yakushina
International Decorator
Natalia Gurtikova
Executive Director of the Shop building Center “Torgkomplekt” and the Design Studio “Mannequin”
shop & retail young partner
STRATEGIC PARTNER
PARTNERS
