CPM shop & retail solutions awards ― an award in the field of window dressing, retail spaces, as well as the display of Non–food segment products, the purpose of which is to unite and identify the most authentic and promising solutions.
➤ Also, as part of the Award, a special shop & retail young event is being held with the support of VIRTU – a competition for young designers and architects.
To stand out from the competitors, to demonstrate substantive thematic solutions to a wide audience of visitors and participants of the exhibition and partner media resources is a serious opportunity provided by participation in the award.
Within the framework of the award, finalists will be determined who can count on professional evaluation of their projects by expert jury members.
➤ The winners will receive a diploma and the right to use the awards for promotional purposes, as well as prizes from partners, organizers and the jury of the CPM shop & retail solutions awards.
WHO CAN TAKE PART
at CPM shop & retail solutions awards 2025
- Representatives of shops and fashion retail chains.
- Specialists of design companies and design bureaus.
- University students and graduates of professional courses.
- Shop window decorators, independent graphic designers, merchandisers.
Nominations:
- The best shop window
- The best fitting area in the store
- The best design concept of the store (sketch)
- The best realized store concept with an area of up to 150 sq. m. m in the mass market segment
- The best realized store concept with an area of more than 150 sq. m. m in the mass market segment
- The best realized store concept with an area of up to 150 sq. m. m in the middle segment
- The best realized store concept with an area of more than 150 sq. m. m in the middle segment
- The best realized store concept with an area of up to 150 sq. m. m in the premium segment
- The best realized store concept with an area of more than 150 sq. m. m in the premium segment
- The best pop-up store
Notes:
- The materials of the winners of the CPM shop & retail solutions awards 2024 are not accepted for participation.
- Concepts (sketches) and realized projects that have been created or implemented in the CIS countries since 2024 are allowed as competitive works.
- All projects submitted for the award are copyright property and are not subject to publication on any resources without the written consent of the authors.
- Participation in the award is completely free and does not require monetary contributions.
Application requirements:
- Completed mandatory questions in the application form.
- 5-7 photos/project renderings (file format: jpg, pdf. Size: not less than 1 MB and not more than 15 MB, horizontal orientation).
Requirements for photographic materials:
Photos/renderings of the project must include the following mandatory elements:
– The general plan of the room from a large angle
– Photos of the entrance area of the store / fitting room
– Detailed shots of interior elements
– Photos of merchandising and trading equipment
Technical requirements:
– Maintaining the horizontal level when shooting
– Both horizontal and vertical frame formats are acceptable.
– High quality images
Important note: the quality of the photos presented directly affects the success of the project. It is recommended to pay special attention to the technical design and composition of the images.
WHO CAN TAKE PART
at shop & retail young with the support of VIRTU
- Students (bachelor’s and master’s degrees) and graduate students of architectural and design universities.
- Young specialists in this field are up to 25 years old.
Nominations:
- The best store design concept (shop&retail young).
- The best showcase design of a fashion store (shop&retail young).
Application requirements:
- Completed mandatory questions in the application form.
- A single presentation in PDF format.
REGULATIONS
from February 19 to August 12, 2025
ACCEPTANCE OF APPLICATIONS
from 13 to 18 August, 2025
JURY EVALUATION AND VOTING
Based on the voting results of the expert council members, 2 finalists in each nomination with the highest number of votes will be determined. Subsequently, they will be admitted to the final of the award at the CPM exhibition.
from 19 to 27 August, 2025
ANNOUNCEMENT OF THE LIST OF FINALISTS
August 19, 2025
Online presentations of the finalists' works for the jury members
September 4, 2025 at 15.00
AWARD FINAL AT CPM EXHIBITION at Fashion Show Hall
The winner in each nomination is the participant with the highest number of votes.
jury members
- Experts and analysts of merchandising and window dressing agencies.
- Experts of retail design companies.
Marina Polkovnikova
Founder of the international company WMC Retail. Expert in merchandising and retail design
Sergey Tregubov
Interior design expert, founder of IROOM-design studio, author of more than 300 projects and permanent designer of the “Repair School” program on TNT
Olga Bolkunova
Founder of RETAIL DESIGN STUDIO and Showcase Design School
Victor Malygin
Visual merchandising and retail design expert at Fashion Consulting Group
Elena Lebedeva
An independent expert in the development and transformation of retail formats, concepts and standards
Andrey Burmatikov
Creative Director of the holding Alena Akhmadullina
Galina Kravchenko–Manyukova
FOUNDER&CEO of Kravchenko&Partners Agency, fashion assortment management expert, business consultant
Anna Balandina
Expert practitioner in visual merchandising and store design. Founder of the visual communications agency VM Guru International, co-owner of the shop window decor VM Guru
Marina Boyko
Expert in the creation and development of retail spaces in the beauty and fashion segment with 20 years of experience in retail
Maria Uvarova
Co-founder of the company “Tochka Opori”, an expert in lighting solutions in retail
Vladimir Itkin
President of VERTU (Development and production of individual retail equipment and POSm for retail and brands)
Ivan Kopylov
Founder of the creative solutions community @fcdprtment, ex-Head of the Creative Department of DLT
Dina Yakushina
International Decorator
Dmitry Chidirov
Director of the integrator of digital&IT technologies for retail and brands “Electronic Money”
Alexey Sitov
Founder and Creative Director of M-Pro advertising and production company
Natalia Gurtikova
Executive Director of the Shop building Center “Torgkomplekt” and the Design Studio “Mannequin”
Natalia Shchukina
Director of Marketing and Development of ELEGANZZA, LABBRA. 20+ years in fashion retail
Mikhail Gusmanov
Founder of NLT Trade, expert in LED lighting in retail
Rada Trofimova
Commercial Director of the Neglinnaya Shopping Center, Moscow
shop & retail young partner
STRATEGIC PARTNER
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