CPM Shop Retail Solutions AWARDS - CPM Moscow


CPM shop & retail solutions awards 2023 ― an award in the field of window dressing, retail spaces, as well as the display of fashion retail products, the purpose of which is to unite and identify the most authentic and promising solutions.

To stand out from the competitors, to demonstrate substantive thematic solutions to a wide audience of visitors and participants of the exhibition and partner media resources is a serious opportunity provided by participation in the award.

Within the framework of the award, finalists will be determined who can count on professional evaluation of their projects by expert jury members.

The winners will receive a diploma and the right to use the awards for promotional purposes, as well as prizes from partners, organizers and the jury of the CPM shop & retail solutions awards 2023.

Finalists and winners 2023


  • Nomination: “Implemented space design project”

RedLine (Duty & Shops by RegStaer), Moscow, Vnukovo Airport

  • Nomination: “Retail Space Design Project”

GRIOL, Moscow, Prospekt Mira, 221, bldg. 2, Europolis shopping mall

  • Nomination: “Design of a showcase of clothing and accessories”

Fabian Smith, St. Petersburg, Kirochnaya str., 64

  • Nomination: “Fitting area”

SALON BELYA, SPb, Moscow department Store

  • Nomination: “The design of the Lingerie segment showcase”

Estelle Adony, Moscow, Krasnaya pl., 3, GUM


  • Nomination: “Implemented space design project”

Radical Chic, Moscow, Bolshoy Kozikhinsky lane 19/6

  • Nomination: “Retail Space Design Project”

Visual Merchandising Studio (project: KOKLOK TOPLESS) Lipetsk, Katukova str., 51, Riviera shopping center

  • Nomination: “Design of a showcase of clothing and accessories”

MIUZ Diamonds, Moscow, Tverskaya str., 4

  • Nomination: “Fitting area”

Dita, Krasnoyarsk, Prospekt Mira 111

  • Nomination: “The design of the Lingerie segment showcase”

Blizhnee, Irkutsk, Baikal str. 143


The announcement of the winners and the award ceremony took place on August 31, 2023 within the framework of CPM – Collection Première Moscow.

Prize fund

  • Participation in the CPM exhibition, February 2024 (6 sq.m)
  • Participation in the buyer’s program of the CPM exhibition, February 2024 (flight, accommodation)
  • Personal 2-hour session with expert Marina Polkovnikova
  • Certificate for free admission to the autumn intensive 2023 for one participant from Fashion Consulting Group
  • Mannequins of the Design studio “Mannequin”
  • The course “Multimedia in storefronts” from the School of Showcase Design
  • Certificate for free admission to one of Anna Balandina’s group seasonal intensive courses for fashion industry managers and specialists in commercial visual merchandising
  • The latest model of the device for lighting the store from the company CTK
  • Demonstration forms, accessories for stores from the Center of shop building “Torgkomplekt”
  • Collector’s award from INCRUA with natural pyrite and moraine oak
  • Set of hangers for the trading floor and warehouses
  • Multimedia audit of one concept (store) with the development of 2 ideas of digital installations


  • Representatives of shops and fashion retail chains.
  • Specialists of design companies and design bureaus.
  • University students and graduates of professional courses.
  • Shop window decorators, independent graphic designers, merchandisers.

Application requirements:

  • Completed mandatory questions in the application form.
  • 3-5 photo files or sketches of the project (file format: jpg, pdf. Size: not less than 1 MB and not more than 15 MB, horizontal orientation) or Video files (not more than 1 minute, horizontal format, mp4 file).


  • Both already implemented projects and concepts created no earlier than 2019 are accepted as decisions.
  • All projects submitted for the award are copyright property and are not subject to publication on any resources without the written consent of the authors.
  • Participation in the award is completely free and does not require monetary contributions.


  • from July 20 to August 11, 2023


  • from 12 to 16 August, 2023


    Based on the voting results of the expert council members, 10 participants with the highest number of votes will be determined. Subsequently, they will be admitted to the final of the award at the CPM exhibition.

  • from 17 to 24 August 2023


    Participants who have passed to the final, as well as non-residents of Moscow and the Moscow Region, are provided with flight and accommodation in Moscow by the organizers (in the period 29-31.08.2023)

  • August 31, 2023 at 15.00

    AWARD FINAL AT CPM EXHIBITION at Fashion Show Hall (Pavilion 8.3)

    The jury members will give a detailed assessment and a comprehensive analysis of each finalist, including comments, comments and suggestions, as well as tell why they voted for this or that nominee. The winner in each nomination is the participant with the highest number of votes.

* When voting by the jury members, the following are taken into account:

— Segment (economy / mass market / medium / medium + / premium / luxury).

— Seasonality (sales / holidays).

— A single store / chain.

jury members

  • Experts and analysts of merchandising and window dressing agencies.
  • Experts of retail design companies.

Marina Polkovnikova
Founder of the international company WMC Retail. Expert in merchandising and retail design

Natalia Chinenova
Chief Business Technology consultant in retail Fashion Consulting Group. Leading expert in the areas of “Franchising” and “Distribution”

Dmitry Chidirov
Director of the integrator of digital&IT technologies for retail and brands “Electronic Money”

Olga Bolkunova
Founder of RETAIL DESIGN STUDIO and Showcase Design School

Anna Balandina
Expert practitioner in visual merchandising and store design. Founder of the visual communications agency VM Guru International, co-owner of the shop window decor VM Guru

Ivan Solomatin
General Director of the production company hangers ArtPac

Vladimir Itkin
President of VERTU (Development and production of individual retail equipment and POSm for retail and brands)

Sergey Ispolatov
General Director of CTK LIGHTING SYSTEMS

Natalia Gurtikova
Executive Director of the Shop building Center “Torgkomplekt” and the Design Studio “Mannequin”

Ivan Kopylov
Founder of the creative solutions community @fcdprtment, ex-Head of the Creative Department of DLT

Artur Salyakaev
Art entrepreneur, founder of INCRUA jewelry brand and IJA International Jewelry Academy

Dina Yakushina
Organizer and decorator of events (Russia, Europe, Australia), head of the department of storefronts and retail spaces of Azbuka Vkusa




The collection of applications is completed. The announcement of the winners and the award ceremony took place on August 31, 2023 at 15:00 in the Show Hall (Pavilion 8.3), Expocentre Fairgrounds.