CPM shop & retail solutions awards ― Award in the field of window dressing, retail spaces and solutions for non-food retail, aimed at identifying and promoting the most effective, innovative and commercially successful projects.
The award’s nominations cover both completed projects and conceptual developments aimed at developing modern retail spaces and improving retail efficiency.
WHO CAN TAKE PART
at CPM shop & retail solutions awards 2026
- Representatives of shops and fashion retail chains.
- Specialists of design companies and design bureaus.
- University students and graduates of professional courses.
- Shop window decorators, independent graphic designers, merchandisers.
Nominations:
BLOCK A — RETAIL DESIGN
- The best showcase / retail installation.
- The best fitting area.
- The best realized store concept (mass and medium segment).
- The best realized store concept (premium and luxury segment).
- The best store design concept (project and 3D visualization).
BLOCK B — EFFICIENT STORE
- The best renovation of the store.
- The best compact store format.
- The best solution for product presentation in the store.
- The best pop–up store.
BLOCK C — RETAIL SOLUTIONS
- The best trading equipment / modular solutions.
- The best brand identity of the brand.
- The best customer service and customer experience.
The following are accepted for participation:
- completed projects;
- concepts and design developments;
- commercial equipment;
- digital services;
- solutions for the customer experience;
- projects of Russian and foreign companies implemented in Russia and the CIS countries.
Project requirements:
- One participant can apply in no more than 3 nominations.
- The number of projects within the selected nominations is unlimited.
- Completed projects should be opened, implemented or updated no earlier than January 1, 2025.
- Concepts and design developments should be created no earlier than 2025.
Participation in the award is free of charge.
REGULATIONS
from February 19 to August 12, 2026
ACCEPTANCE OF APPLICATIONS
from 13 to 18 August, 2026
JURY EVALUATION AND VOTING
Based on the voting results of the expert council members, 2 finalists in each nomination with the highest number of votes will be determined. Subsequently, they will be admitted to the final of the award at the CPM exhibition.
from 19 to 27 August, 2026
ANNOUNCEMENT OF THE LIST OF FINALISTS
August 20, 2026
Online presentations of the finalists' works for the jury members
September 3, 2026 at 15.00
AWARD FINAL AT CPM EXHIBITION at Fashion Show Hall
The winner in each nomination is the participant with the highest number of votes.
jury members
- Experts and analysts of merchandising and window dressing agencies.
- Experts of retail design companies.
Marina Polkovnikova
Founder of the international company WMC Retail. Expert in merchandising and retail design
Sergey Tregubov
Interior design expert, founder of IROOM-design studio, author of more than 300 projects and permanent designer of the “Repair School” program on TNT
Olga Bolkunova
Founder of RETAIL DESIGN STUDIO and Showcase Design School
Victor Malygin
Visual merchandising and retail design expert at Fashion Consulting Group
Elena Lebedeva
An independent expert in the development and transformation of retail formats, concepts and standards
Andrey Burmatikov
Creative Director of the holding Alena Akhmadullina
Galina Kravchenko–Manyukova
FOUNDER&CEO of Kravchenko&Partners Agency, fashion assortment management expert, business consultant
Anna Balandina
Expert practitioner in visual merchandising and store design. Founder of the visual communications agency VM Guru International, co-owner of the shop window decor VM Guru
Marina Boyko
Expert in the creation and development of retail spaces in the beauty and fashion segment with 20 years of experience in retail
Maria Uvarova
Co-founder of the company “Tochka Opori”, an expert in lighting solutions in retail
Vladimir Itkin
President of VERTU (Development and production of individual retail equipment and POSm for retail and brands)
Ivan Kopylov
Founder of the creative solutions community @fcdprtment, ex-Head of the Creative Department of DLT
Dina Yakushina
International Decorator
Dmitry Chidirov
Director of the integrator of digital&IT technologies for retail and brands “Electronic Money”
Alexey Sitov
Founder and Creative Director of M-Pro advertising and production company
Natalia Gurtikova
Executive Director of the Shop building Center “Torgkomplekt” and the Design Studio “Mannequin”
Natalia Shchukina
Director of Marketing and Development of ELEGANZZA, LABBRA. 20+ years in fashion retail
Mikhail Gusmanov
Founder of NLT Trade, expert in LED lighting in retail
Rada Trofimova
Commercial Director of the Neglinnaya Shopping Center, Moscow
STRATEGIC PARTNER
PARTNERS
