Venue: “Blue Hall” Pavilion 2 of the Expocentre
Business program
Russian Fashion Retail Forum (RFRF) is a registered trade mark of IGEDO COMPANY, organizers of Collection Première Moscow (CPM) the leading specialized trade fair for all major sectors of fashion and accessories in Eastern Europe. RFRF was produced for the first time in February 2008 dedicated to the theme of Fashion Retail Store Concepts, both multi-brand and mono-brand formats. From the very beginning of RFRF the objective of this unique conference event is to increase market transparency on the Russian Fashion Market for all players involved in the local and foreign upstream-to-downstream fashion business as well as improving communication among industry with a focus on retail.
Seminar Program
New reality of the fashion market: the main trends and scenarios of the industry development
Seminar Program 31/8/2021
- 11:00 - 11:45 • 31.08.2021 • "Blue Hall", Pavilion 2Dynamics, prospects, preliminary results of 2021. Forecast for 2022Anna Lebsak-Kleimans, Co-founder and CEO of Fashion Consulting Group
- 12:00 - 12:45 • 31.08.2021 • "Blue Hall", Pavilion 2DIGITAL buying: algorithm and methodsGalina Kravchenko, Director of the Assortment Department of Fashion Consulting Group, Head of Trend Analytics at FCG/FashionSnoops
- 13:00 - 13:45 • 31.08.2021 • "Blue Hall", Pavilion 2Features of working with marketplacesNatalia Chinenova, Chief Business Technology Consultant at Fashion Consulting Group Retail
- 14:00 - 14:45 • 31.08.2021 • "Blue Hall", Pavilion 2Trends of fashion content in social networks 2021-2023Ekaterina Diveeva, Digital expert of Fashion Consulting Group
- 15:00 - 15:30 • 31.08.2021 • "Blue Hall", Pavilion 2How to increase the profitability of an online clothing store?Tamari Miminoshvili, Expert of fashion e-commerce Fashion Consulting Group
- 15:45 - 16:30 • 31.08.2021 • "Blue Hall", Pavilion 2Generation Z: a new look at customer serviceElena Stolyarskaya, Fashion Consulting Group Customer Service Expert
Seminar Program 1/9/2021
- 11:00 - 13:00 • 01.09.2021 • "Blue Hall", Pavilion 2Panel discussion of buyers of Russian regions: Sales with minimal discounts, taking into account regional peculiarities. How can regional retailers sell offline and compete with marketplaces?Moderator: Yulia Veshnyakova, General Director of the Academy of Retail Technologies. --------------- Invited guests of the panel discussion: 1. Svetlana Bogatova, owner and buyer of two women's clothing stores, Krasnoyarsk. 2. Svetlana Sobennikova, owner and buyer of three men's clothing stores, Moscow region. 3. Polina Petryuk, owner and buyer of a men's clothing store, Yekaterinburg 4. Tamara Petryuk, owner and buyer of four women's clothing stores, Chelyabinsk. 5. Marina Odintsova, owner and buyer of two women's clothing stores, Perm.
- 13:00 - 14:30 • 01.09.2021 • "Blue Hall", Pavilion 2Security of fashion retail. Consequences and results of the pandemicPlenary session with representatives of the exhibition. Organizer: Retail.ru. /// Alexander Bogdanov, Founder of the brand Alexander Bogdanov, Olga Dolgikh, Director of LLC "Dekolux", Victoria Andreyanova, General Director of "Victoria Andreyanova”
- 14:30 - 15:00 • 01.09.2021 • "Blue Hall", Pavilion 2What is post-covid retail design and who needs it?Marina Polkovnikova, Expert in merchandising and retail design, Director and founder of VMC Retail
- 15:30 - 15:50 • 01.09.2021 • "Blue Hall", Pavilion 2Security systems of your business on the example of 1C: UNFAnna Lozovskaya, Project Manager, Sol IT Company
- 15:50 - 16:10 • 01.09.2021 • "Blue Hall", Pavilion 2Checklist for working with European partners: what risks may arise when working with suppliersNadezhda Amrani, CEO of Smart Casual group
- 16:10 - 16:50 • 01.09.2021 • "Blue Hall", Pavilion 2Features of operational management in the context of instabilityNatalia Konstantinova, Strategy expert, business practitioner, curator of project teams of the national project "Improving labor Productivity"
- 16:50 - 17:20 • 01.09.2021 • "Blue Hall", Pavilion 2Veronika GlebovaHead of the Commercial Department of Profindustry
- 17:20 - 18:00 • 01.09.2021 • "Blue Hall", Pavilion 2Ekaterina Eliseeva and Ekaterina ShpakovskayaConsumer Terrorism. What an entrepreneur should do. Examples. - Ekaterina Eliseeva, Founder of the PFSolution Sales School. // How to search for a plase for a store. Risks. The lease agreement. - Ekaterina Shpakovskaya, Retail Real Estate Expert
Seminar Program 2/9/2021
- 11:00 - 12:30 • 02.09.2021 • "Blue Hall", Pavilion 2Discussion-interview. Sales channels: who and where to live well online, and whether offline is neededModerators: Olga Steinberg, Stanislava Nazhmitdinova /// Participants: Anastasia Piorunskaya, Director of the Urban tiger brand; Sabina Shabanova, Sales Development Director of Solo-U; Denis Anikin, Executive Director of TM Alexander Bogdanov
- 12:30 - 13:15 • 02.09.2021 • "Blue Hall", Pavilion 2Trends in the development of online fashion retailStanislava Nazhmitdinova, Founder of the fashion brand scaling agency SHTAB
- 13:15 - 14:00 • 02.09.2021 • "Blue Hall", Pavilion 2Virtual fitting: how it works, why it is needed and how to introduce it to a fashion brandMaria Kosova, Product Manager of MySize Russia
- 14:00 - 15:45 • 02.09.2021 • "Blue Hall", Pavilion 2Non-price methods of promotion on the marketplaceDaniya Tkacheva, Business Consultant
- 15:45 - 16:30 • 02.09.2021 • "Blue Hall", Pavilion 2Omnichannel collection of the customer base - how to create, process and use effectivelyOlga Shibetskaya, Founder of the consulting company H2O. Business Evolution
Speakers of the Business Program
Tuesday 31/8/2021
Anna Lebsak-Kleimans
CEO of Fashion Consulting Group
Galina Kravchenko
Head of Assortment department of Fashion Consulting Group, Head of FCG representative office of FashionSnoops.com
Natalia Chinyonova
Leading expert in business technologies in retail at Fashion Consulting Group
Ekaterina Diveeva
Digital expert Fashion Consulting Group
Tamara Miminoshvili
Expert of fashion e-commerce Fashion Consulting Group
Elena Stolyarskaya
Leading expert in customer service at Fashion Consulting Group
Wednesday 1/9/2021
Yulia Veshnyakova
General Director of the Academy of Retail Technologies
Alexander Bogdanov
The founder of the brand Alexander Bogdanov
Olga Dolgikh
Director of LLC “Dekolux”, TM ODALIA
Victoria Andreyanova
General Director of “Victoria Andreyanova”
Marina Polkovnikova
Expert in merchandising and retail design, Director and founder of VMC Retail
Nadezhda Amrani
CEO of Smart Casual group
Natalia Konstantinova
Strategy expert, business practitioner, curator of project teams of the national project “Improving labor Productivity”
Veronika Glebova
Head of the Commercial Department of Profindustry
Ekaterina Eliseeva
General Manager of Practical fashion Solution consulting company. Business-coach
Ekaterina Shpakovskaya
Retail Real Estate Expert
Thursday 2/9/2021
Olga Steinberg
Owner of a telegram channel “Fashion прокачка”
Stanislava Nazhmitdinova
Founder of the SHTAB agency
Denis Anikin
Executive Director of TM Alexander Bogdanov
Maria Kosova
Product Manager of MySize Russia
Daniya Tkacheva
Business Consultant
Olga Shibetskaya
Founder of the consulting company H2O. Business Evolution