Venue: Pavilion 2.3
Business program
Russian Fashion Retail Forum (RFRF) is a registered trade mark of organizers of Collection Première Moscow (CPM) – the leading specialized trade fair for all major sectors of fashion and accessories in Eastern Europe. RFRF was produced for the first time in February 2008 dedicated to the theme of Fashion Retail Store Concepts, both multi-brand and mono-brand formats. From the very beginning of RFRF the objective of this unique conference event is to increase market transparency on the Russian Fashion Market for all players involved in the local and foreign upstream-to-downstream fashion business as well as improving communication among industry with a focus on retail.
Seminar Program
Fashion business today: sustainable development, features of recovery and transformation of demand.
Seminar Program 21/2/2022
- 11:00 - 11:20 • 21.02.2022 • Pavilion 2.3Opening of the Forum. Welcome speeches from the officials
- 11:20 - 11:45 • 21.02.2022 • Pavilion 2.3Russian fashion market results in 2021. Forecast and prospects for 2022Anush Gasparyan, Commercial Director of Fashion Consulting Group. Candidate of Sociological Sciences. Creator and head of the STREAM center at MGHPA named after Stroganov
- 12:00 - 12:45 • 21.02.2022 • Pavilion 2.3Assortment management in online-channels: marketplaces and online storesGalina Kravchenko, Assortment Department Director, Fashion Consulting Group, Head of Trend Analytics in FCG/FashionSnoops
- 13:10 - 13:45 • 21.02.2022 • Pavilion 2.35 main trends of modern online sales for fashion business.Natalya Chinenova, Chief consultant in business technologies for retail, Fashion Consulting Group
- 14:00 - 14:45 • 21.02.2022 • Pavilion 2.3Main trends of fashion SMM 2022Ekaterina Diveeva, Digital Expert, Fashion Consulting Group
- 15:00 - 15:30 • 21.02.2022 • Pavilion 2.3Main trends in eCommerce 2022Tamara Miminoshvili, Expert in fashion e-commerce, Fashion Consulting Group
- 15:45 - 16:30 • 21.02.2022 • Pavilion 2.3Expert in customer service, Fashion Consulting GroupElena Stolyarskya, Expert in customer service, Fashion Consulting Group
Seminar Program 22/2/2022
- 11:00 - 13:00 • 22.02.2022 • Pavilion 2.3Profashion. Panel discussion: "Foreign trade contracts of Russian fashion companies"Moderator: Marina Vakulenko, FEA expert, business consultant, CEO consulting company “Exportdinst”. ------- Experts: - Ksenia Lupekhina, representative of “Inviroom”, expert of European marketplaces (Zalando, Farfetch, Otto, Amazon.de, aboutyou.de); - Viktoria Makeeva, Head of Marketing Service of Brand “Olivi Bag Factory”; - Dmitry Maksimov, CEO of brand “Madam+T”; - Elvira Gainullina, director of brand “Peppy Woolton”
- 13:10 - 13:30 • 22.02.2022 • Pavilion 2.3Clothing and footwear market trendsMarina Luchina, Customer Experience Service Line Leader and Syndicated research Leader at Ipsos in Russia
- 13:30 - 15:00 • 22.02.2022 • Pavilion 2.3Plenary session with representatives of the exhibitionModerator: Natalia Marova, Project Manager Retail.ru. ------- Participants: - Polina Meshcheryakova, Founder and CEO of the First in Space brand; - Ilia Zhorov, Leader production company IMAGI group; - Ekaterina Firsova, Brand manager 5donna
- 15:30 - 16:30 • 22.02.2022 • Pavilion 2.3How to engage staff in the creation of social media contentIya Imshinetskaya, Creator of a unique system promotion technology Playing business coach
- 16:30 - 17:00 • 22.02.2022 • Pavilion 2.3Fashion store design as an inspirational field for wow social media content creationElena Lebedeva, Approved 15year experience in store concept development, including design, standards and merchandising
- 17:00 - 17:20 • 22.02.2022 • Pavilion 2.3Stylistic techniques in modern fashionOlga Maliuga, Stylist, owner of the women's clothing brand IVOLGA
- 17:20 - 17:40 • 22.02.2022 • Pavilion 2.3Emotions and sales in offline retail with the help of aromamarketingSergei Shabala, CEO and founder of company Third Sense
- 17:40 - 18:00 • 22.02.2022 • Pavilion 2.3MegapolisMedia
Seminar Program 23/2/2022
- 11:00 - 16:30 • 23.02.2022 • Pavilion 2.3Fashion Prokachka, Sees Group
- 11:00 - 12:30 • 23.02.2022 • Pavilion 2.3Discussion: Sustainable development in fashion: strategies, vectors, first stepsModerators: Olga Steinberg, managing partner Sees Group comms agency, Stanizlava Nzhmitdinova, founder SHTAB, fashion brand scaling agency. ------- Speakers: - Viktoria Grekhovodova, coordinator Vtoroe dykhanie Foundation; - Anastasia Piorunskaya, brand director Urban Tiger; - Bulyash Todayeva, founder ZeroWasteLab; - Svetlana Romanova, vice president International association of eco fashion; - Anastasia Nemayeva, CEO Concept Club; - Olga Johnston-Antonova, Sustainable fashion & design educator, journalist, аdvisor of Redress Design Award, Director of Global Sustainable Fashion Week.
- 12:30 - 13:30 • 23.02.2022 • Pavilion 2.3Russian and international sustainable fashion practices overviewSpeakers: Olga Steinberg, managing partner Sees Group comms agency, Stanizlava Nzhmitdinova, founder SHTAB, fashion brand scaling agency
- 13:30 - 14:30 • 23.02.2022 • Pavilion 2.3Eco-friendly fabrics in reality and where to find themAnna Bikchurova, fabrics expert, Fashion Factory, BHSD, Netology lecturer
- 14:30 - 15:30 • 23.02.2022 • Pavilion 2.3Inclusion in fashion and adaptive design as part of sustainable developmentSpeakers: Anna Chernykh, co-curator of the course “Clothing design” BHSD; Januna Urusova, co-founder of Bezgraniz Couture, consultant on disabled inclusion in business
- 15:35 - 16:30 • 23.02.2022 • Pavilion 2.3Discussion: Ecology. Responsibility. What is myth and what is true?Speakers: Paul Commandeur, founder Fair Labels; Evgeniya Kuznetsova, head of certification Ecology union, lead expert of eco certification Life leaf; Olga Boyarinova, designer Boyari; Anastasia Podolskaya, head SANE Fashion
Speakers of the past Business Program
Monday 21/2/2022
Anush Gasparyan
Commercial Director of Fashion Consulting Group. Candidate of Sociological Sciences. Creator and head of the STREAM center at MGHPA named after Stroganov
Galina Kravchenko
Head of Assortment department of Fashion Consulting Group, Head of FCG representative office of FashionSnoops.com
Natalia Chinyonova
Leading expert in business technologies in retail at Fashion Consulting Group
Ekaterina Diveeva
Digital expert Fashion Consulting Group
Tamara Miminoshvili
Expert of fashion e-commerce Fashion Consulting Group
Elena Stolyarskaya
Leading expert in customer service at Fashion Consulting Group
Tuesday 22/2/2022
Marina Luchina
Customer Experience Service Line Leader and Syndicated research Leader at Ipsos in Russia
Natalia Marova
Project Manager Retail.ru
Polina Meshcheryakova
Founder and CEO of the First in Space brand
Ilia Zhorov
Leader production company IMAGI group
Ekaterina Firsova
Brand manager 5donna
Iya Imshinetskaya
Creator of a unique system promotion technology, Playing business coach
Elena Lebedeva
Approved 15year experience in store concept development, including design, standards and merchandising
Olga Maliuga
Stylist, owner of the women’s clothing brand IVOLGA
Sergei Shabala
CEO and founder of company Third Sense
Wednesday 23/2/2022
Olga Steinberg
Owner of a telegram channel “Fashion прокачка”, managing partner Sees Group comms agency
Stanislava Nazhmitdinova
Founder of the fashion brand scaling agency SHTAB
Viktoria Grekhovodova
Coordinator of Foundation “Vtoroe dykhanie”
Anastasia Piorunskaya
Brand director Urban Tiger
Bulyash Todayeva
Founder ZeroWasteLab
Svetlana Romanova
Vice president International association of eco fashion
Anastasia Nemayeva
CEO Concept Club
Olga Johnston-Antonova
Sustainable fashion & design educator, journalist, аdvisor of Redress Design Award, Director of Global Sustainable Fashion Week
Anna Bikchurova
Fabrics expert, Fashion Factory, BHSD, Netology lecturer
Anna Chernykh
Co-curator of the course “Clothing design” BHSD
Januna Urusova
Co-founder of Bezgraniz Couture, consultant on disabled inclusion in business
Paul Commandeur
Founder Fair Labels
Evgeniya Kuznetsova
Head of certification Ecology union, lead expert of eco certification Life leaf
Olga Boyarinova
Designer Boyari
Anastasia Podolskaya
Head SANE Fashion