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FASHION TRADE NEWS
02/2020
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Seminars and Catwalkshows @ CPM
We would like to introduce you to the seminar program of the upcoming show.
From 24/2/2020 to 26/2/2020 you will have the unique opportunity to visit the catwalk shows of CPM - Collection Première Moscow! In addition you can participate at the comprehensive seminar program, which is organized by the Russian Fashion Retail Forum - RFRF
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24th Edition of Russian Fashion Retail Forum (RFRF 02/2020) at CPM “THE MARKET OF THE FUTURE. NEW OPPORTUNITIES AND STRATEGIES THAT CHANGE THE LANDSCAPE OF THE FASHION MARKET”
Dates: 24/2/2020 - 26/2/2020
Location: hall 7.1
MONDAY 24/2/2020
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11.00-11.10
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Opening of RFRF EXECUTIVE CONFERENCE.
Welcoming speach by Thomas Stenzel, CEO of the Messe Duesseldorf Moscow, Ltd, Welcoming speach by Natalia Marova, Head of Retail.ru project.
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11.10-11.50
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New Concepts and Innovations in Fashion Retailing. Nadejda Kreč, Beauty and Fashion Research Analyst at Euromonitor International, focusing on Eastern Europe. |
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12.00-12.30
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“How to clean up a clothing store customer base” Anton Almazov, Master of Re-Sales Automation. Co-founder of “1C-Business Architect”. |
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12.30-13.15
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Neuromarketing. The way Emotions increase sales. Irina Borisova, business coach. Consultant for daily management and marketing. Purchase psychology and Neuromarketing. Founder and speaker at case study project Retail School. |
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13.30-14.15
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Technical light at shops + emotions = success with the customers. Mikhail Gusmanov, International expert for lighting in fashion retail. Founder of NLT Trade company. |
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14.15-14.30
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Regulations and ideas for shopping window and entrance design. Tatiana Fokina, specialist in visual design (front and interior signs). |
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14.30-15.30
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Visual trends in retail 2020. Marina Kazakova, visual merchandising expert, Woodi Bureau Creative director and teacher of visual merchandising at Merchandising & Windows. |
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15.45-16.30
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Off-line sales increase tools. Where can we find sources? Ekaterina Eliseeva, Practical Fashion Solutions General director. |
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16.30-17.30
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Low-budget marketing tools to help sales assistants at a clothing store. Iya Imshinetskaya, acting business coach, creator of the systematic promotion technology. |
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TUESDAY 25/2/2020
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13.00-13.45
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Digital transformation for Russian fashion market. Industry key trends. Anna Lebsak-Kleymance, CEO of Fashion Consulting Group. |
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13.45-15.45
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Digital retail: how to get closer to the customer by means of new formats, technologies and solutions. Moderator: Olga Steinberg, Director for Buman Media projects, author for “Fashion is business” telegramm channel. Participants: Ivan Barchenkov, Medianation Commercial director, Dmitry Chupakha, CEO for Butik.ru, Konstantin Bandorin, Director of Development, INPC TLP, Anton Alfer, Presedent of Business – claster RAEK/Fashion Tech. |
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15.45-16.30
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Digital retail and assortment: new management technologies and key trends for FW 20/21. Galina Kravchenko, Director for Assortment department at Fashion Consulting Group, Head of trend analytics for FCG/FashionSnoops. |
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16.30-17.15
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Technologies for online visual merchandising. Natalia Chunenova, Fashion Consulting Group Chief consultant for business technologies in retail. |
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17.15-18.00
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Digital retail and service: how to become irreplaceable for the customer? Creation of additional service by sales consultants. Elena Stolyarskaya, Fashion Consulting Group Chief specialist for service. |
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WEDNESDAY 26/2/2020
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11.00-12.30
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Panel discussion: Digitalization in fashion retail. Marking: what’s new? Moderator: Natalia Marova, Head of Retail.ru project. Participants: representative of CRPT, Darja Maljuga, Executive Director of Ltd “Best Logistics ITE”, Valerja Molokanova, 1C expert. |
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12.30-13.45
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Panel discussion: Regional support for small and medium-sized businesses of light industry companies. Real cases, roadmap. supported by RAFI. Maxim Cherepachin, Deputy Director of the VED Fund of the Moscow Region, Nina Sukhareva, Head of the Tver Oblast Export Support Center, Artur Ezaov, Director of the Export Support Center of Karachay-Cherkessia, Irina Provotorova, Deputy Head of the Export Support Center of the Oryol Region. Moderator: Olesya Orlova, General Director for RAFI (Russian Association for Fashion Industry members). |
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13.45-14.30
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Stores are loosing their retail spaces. The customer takes control of the retail. What kind of marketing does a new retail need? Boris Agatov, independent expert for innovation implementation in retail, the author of Store 4.0 concept. |
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14.30-15.15
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Seminar: Analysis of customers and sales with new technologies application in the fashion retail. Yulia Veshnyakova, expert in strategic development of fashion companies, working specialist for procurement and assortment management, business coach. |
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15.15-16.00
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Seminar: Is there a future for wholesale? (new trends and multi-brand management tools). Stanislava Nazhmitdinova, PROfashion Consulting expert, expert for investment, management, sales. CEO for ShTAB (agency for fashion business scaling). |
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16.00-17.00
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Panel discussion: Available technologies for small and middle size fashion business: overview and application. Moderators: Evgeny Gortsev, Managing partner for Oneway.studio (the Nr 1 developer of Fashion E-commerce in Russia), Olga Steinberg, the author of telegram channel “Fashion is business”. Participant: Alexander Kulev, Head of E-Commerce Crocs.ru, Ksenia Drozdova, Business development manager Imshop.io, Evgeniya Moseychuk, Commercial Director Vassatrend.ru, Elena Shutyuk, Deputy Director, Kirill Barinov, Operating director Newvay.ru. |
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17.00-18.00
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Panel discussion: Purchase of Russian designers’ brands: how to select and how to manage. Diana Vachrusheva, agency founder Noble Snob. Moderators: Alexey Bazhenov, founder of Beinopen, Olga Steinberg, the author of telegram channel “Fashion is business”, Elena Bugranova, Presedent of Russian Buyers Union. |
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Access to the 24th edition of RUSSIAN FASHION RETAIL FORUM is free-of-charge under the condition that visitors present their CPM-Badges for scanning at the entrance of the seminar room.
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MONDAY 24/2/2020
| 1.00 - 1.30 pm |
BODY & BEACH FASHION SHOW
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| 2:00 - 2:45 pm |
Key commercial fashion trends for underwear and loungewear AW 20/21 Galina Kravchenko, Head of Assortment department of Fashion Consulting Group, Head of FCG representative office of FashionSnoops.com |
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2:45 - 3:30 pm
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How to retain your customers and gain the new audience: service as a tool to grow the brand loyalty Natalia Chinyonova, leading expert in business technologies in retail at Fashion Consulting Group |
| 3:30 - 4:00 pm |
BODY & BEACH FASHION SHOW
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| 4:00 - 5:00 pm |
How to organize the retail space and service for different generations of customers? Elena Stolyarskaya, leading expert in customer service of Fashion Consulting Group |
TUESDAY 25/2/2020
11:00 am -
12:00 pm |
Marketing for owners and managers of fashion business
Irina Pishchuk, systems marketing expert, author of books on marketing |
| 12:00 – 1:00 pm |
Sales staff motivation, online customer service and KPI for staff management Alexey Plyasheshnikov, Managing Partner of Retail Advisor Company, expert at PROfashion Consulting |
| 1:00 – 1:30 pm |
BODY & BEACH FASHION SHOW
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| 1:30 - 2:30 pm |
Legal import and sales: how to manage your business in new realities. FEA. Certification. Digitalization Round table, moderator Ramil Suleymanov, expert on foreign trade activities, general director of LLC „Art Delivery“ |
| 2:30 - 3:30 pm |
Fashion retail formats for sport- and fitnesswear: strategies for entering the market, future prospects and key strategies for success Round table, moderator Ekaterina Eliseeva |
| 3:30 - 4:00 pm |
FITNESS FASHION SHOW
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| 4:00 - 4:30 pm |
Main trends of AW 21/22 season for collection development of fitness- and yogawear Anastasia Kotova, trend-expert CARLIN Creative Trend Bureau (France) in Russia |
| 4:30 - 5:00 pm |
BODY & BEACH FASHION SHOW
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WEDNESDAY 26/2/2020
11:00 am -
12:00 pm |
Visual Merchandising Workshop Marina Kazakova, visual merchandising expert, founder of Moscow School of Visual Merchandising and Window Decorations MERCHANDAISING & WINDOWS, Head of design bureau “Woodi Bureau” |
| 12:00 – 1:00 pm |
Main trends of SS 21 season for lingerie collections creation Anastasia Kotova, trend-expert CARLIN Creative Trend Bureau (France) in Russia |
| 1:00 - 1:30 pm |
BODY & BEACH FASHION SHOW
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| 1:30 - 2:15 pm |
Workshop on bra-fitting Lidia Kotsyukevich, commercial Director of Lian-M LLC, coach and trainer in bra-fitting, distributor of Panache, Parfait, Touche brands in Russia |
| 2:15 - 2:45 pm |
CALIDA FASHION SHOW by Ekaterina Group
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| 2:45 - 3:30 pm |
Catman price modeling in fashion retail or how to manage margins Elena Vorobyova, Independent Consultant, Business Trainer at Retail Workshop |
| 3:30 - 4:00 pm |
BODY & BEACH FASHION SHOW
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| 4:00 - 5:00 pm |
New Faces Young Designer Contest. Presentation of finalists and winner. New Faces Fashion Show Intimoda Magazine |
Get your Visitor Ticket for the fair CPM February 2020 года.
Any questions?
We are at your disposal, please contact:
Evgeniya Grishutina – Specialist of the project support
T: +7 (495) 955 91 99 / 664; GrishutinaE@messe-duesseldorf.ru
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COMPANY DETAILS
Messe Desseldorf Moscow OOO
Timura Frunze str., bld 3, str 1
119021 Moscow
T.: +7 495 955 91 99
cpm@messe-duesseldorf.ru
Managing Director: Thomas R. Stenzel
Organizer: OOO Messe Düsseldorf Moscow
Co-Organizer: Igedo Company GmbH & Co. KG
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ИНФОРМАЦИЯ О КОМПАНИИ
ООО “Мессе Дюссельдорф Москва"
Тимура Фрунзе ул., д. 3, стр. 1
119021 Москва
Тел: +7 (495) 955 91 99
E-Mail: cpm@messe-duesseldorf.ru
Генеральный директор: Томас Р. Штенцель
Организатор выставки CPM, ООО «Мессе Дюссельдорф Москва», при участии немецкого партнера-организатора Igedo Company GmbH & Co. K
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